Archive for October, 2009

Ninja Golf Marketing Application

Click Here for your Application: Ninjagolfmarketingapplication

October 2009 Junior Golf Newsletter

Click Here for the “spook” month issue- Octobernonmembernewsletter

Inside this Halloween Junior Golf Newsletter

Are you Afraid? Very Afraid? – page 1

Do Not Take Golf Tips from Strangers- page 2

Extra Bonus- page 3

Click Here for this months junior golf newsletter- OctoberNewsletternonmember

Halloween Golf Update

Every golfer’s brain is full of ghosts, ogres and demons. The ghosts have names like “I’ve Always Done It this Way”…. “I Can’t Do That Because I’ve Never Done That And That’s Not The Way It’s Done”.
The ghosts are in active conspiracy to make the future the past.The ogres are the unwilling, the uncooperative, the incompetent, the uninformed and ignorant who sabotage change and progress at every opportunity.The demons are our own fears, doubts, insecurities and anxieties, our worries about what others will think of us if we do ‘x’, our hostage-like separation anxiety over firing our playing partners who provide lousy golf advice, the IDIOT club fitter who also tries to be a swing position expert, our fearful preference for what we have even if it is not working well or making us happy vs. a different path with uncertain outcome.
Most golf pros that I know and work with are fearless even to a fault, most ordinary golfers are fearful to fault.
It reminds of General Schwarzkopf’s insistence that making a bad decision and plowing ahead implementing it is better than making no decision at all, because it is usually easier to change course than to get started.
He said “usually”; he didn’t say “always.” And hardly anything is “always” true. Which connects to a particular aspect of most golf pro’s fearlessness: we are quite willing to take a lot of lumps, to suffer losses and embarrassment and occasional public flogging in order to get what we want, and quick to rebound from our mis-steps.
Egg on our faces just doesn’t scare us. Freddie on the other hand… Freddy Krueger 
Please complete this short survey for the PGA of America. In support of your participation, you will be eligible to win a number of prizes including:
One (1) Grand Prize winner will receive a $500 certificate from a PGA Professional-staffed facility in your area.
Five (5) runner-up winners will each receive a $100 certificate from a PGA Professional-staffed facility in your area.
Click on the following link to get started or copy and paste the URL into your Internet browser address window.  

If you enjoy this eletter, you owe it to yourself to ‘test-drive’ and see what else you’ve been missing by not subscribing to my offline, paid newsletter. This would definatley be the issue you don’t want to miss out on with the free round of golf at The Highlands.
Simply hit reply to this eletter with the message “ newsletter offer”.
Please make sure you put in your mailing address and the best phone number to reach you and I will contact you right away to get your order information. I anticipate many eletter subscribers jumping on the remaining 3 issues. Don’t delay, when the 3 issues are gone, that’s it.

Pick up one of the remaining 3 issues of this month’s “Spook Month” eight page newsletter and Member Only Bonus bonus gift for $7.48, which is 50% off the regular price of $14.97. You’ll quickly discover when you eavesdrop in on our golf strategies and exhibits why clients gladly pay for my insights regarding tour tempo for more consistency.

October 2009 Golf Newsletter

Click Here for the “Spook Month” Issue- Octobernonmembernewsletter

In This “Spook Month” Edition-  How-To drills, examples, news, opinions, a golf lesson
in every issue.
 Do You Take Golf Tips From Strangers? –  Page 2
 Bonus Gift to Keep the Push & Pull Demons Away:  – Page 6
 Have You Been Spooked Into Mediorcrity?- Page 3
 Scarier Than a Kate Gosselin News Story – Page 7 
  “Mighty” Joe Interview – Page 1

Click Here For This Months Issue- Octobernonmembernewsletter

Hundreds in Savings for 2010 Highlands Golf Club Membership

Have you been thinking that it is finally time to reward yourself with a golf membership to The Highlands? We are now giving away up to $400 in savings plus info on how to get a free membership! Click Here- 2010 HIGHLANDS MEMBERSHIP INFO
Use this application and Scott Seifferlein will be your friend- 2010 HIGHLANDS GOLF MEMBERSHIP FORM

Weird E-mail Trick Gets You Free Golf Insight

This Weird E-mail Trick Gets


You Golf Insight For Free


I’ll get back to the free golf insight in a moment but I have a short story to tell first.

With the rain storm that came in the other day my clients were rescheduled and it gave me some time to reflect on the year. And what a good year it has been. Our golf lesson business is up 176% to date compared to 2008 and profits are up 856% to date. But of greater importance to you I am implementing a new program where you can get FREE golf insight and help with your marketing.

Earlier this year I had a local company employ my services to consult with them and help them increase their profits just as I had increased our own. And in the short time we worked together (I only offered them a few hours per month so I could continue to teach golf full time) during the most challenging time since the 1970’s and early 80’s, their sales were up 10%. And they are in the luxury goods market none the less! Additionally, throughout the summer I continually had clients complimenting our marketing and requesting assistance with their own marketing.

So I faced a dilemma — Take time away from assisting my clients with their golf needs to help them with their marketing needs, or ignore their requests all together. After some reflection I found a solution! This solution allows me to remain your full time golf instructor and consult with your business without taking any time away from golf. Let me introduce you to the:







This program is exclusively devoted to helping you get better at golf and increase your ROI from marketing dollars so you can afford to play even more golf!

And the investment on your part to participate? I’m glad you asked. That is the best part. It is a completely FREE program. All you have to do is buy me lunch.

Here is how the whole thing works.

1. Schedule your lunch with Scott Seifferlein at The Highlands any day Monday through Friday*.

2. Send an e-mail to with a preview of materials you would like to discuss over lunch.

3. Talk golf or marketing whichever you prefer.

4. Buy lunch and implement the strategies you learn immediately after lunch.

*lunches will begin at 2 minutes after the hour and end promptly at 5 minutes before the next hour. (That’s 53 minutes for the mathematically challenged)


Why Am I Doing This?


1. We have lunch every day. We ought to make it productive.

2. The more you think about golf and learn new strategies the better you will play.

3. The more efficient your marketing and sales become the more time and money you will have to play golf.

What are your


business benefits?

You will learn how to:

  • Establish a sole USP and build awareness of such USP
  • Create personality in your copy
  • How to avoid any brand building salesman that walks through the door.
  • Develop scripts and systems to help turn your staff from monkeys in the asylum to selling machines so powerful they will need a weapons permit.
  • Develop an on-line and off-line follow-up system that gets you in the A pile.
  • Develop Publicity through charity events and unique stories.
  • How to use video and social networking to explode your profits.
  • How to get people to work for you for FREE.
  • How to implement 62 of Golf’s Greatest Headlines in your own business. Even if you sell something as boring as Business Insurance.
  • How to create Great, passionate, benefit-loaded copy that tells the reader the full story of why people just like them are picking up the phone now and calling for your widget.
  • How to use contests to get your prospects to write all your copy and pay for your marketing.


What are your golf benefits?


    You will learn how to:

  • Visualize the perfect pitch
  • Gain 15 more yards in 5 minutes
  • Pure your putts
  • Beat fairway bunkers
  • Shoot par without hitting a good shot
  • Putt consistently from any distance
  • Stick it from greenside sand
  • Play long clubs from fairway bunkers
  • Knock it low into the wind
  • Hit delicate chips
  • Warm up with three simple keys
  • Stop beating balls



So what is the weird


e-mail trick that gets


you free golf advice?

In case you missed the steps above the e-mail “trick” is this.


Send an e-mail to to schedule your lunch and if desired send a preview of materials (golf or business) you would like to discuss over lunch.


Here’s What West Michigan


Businesses Say About


Scott Seifferlein’s Marketing


“Scott Seifferlein’s dynamic approach to marketing and proven willingness to “think outside the box” has brought us significantly improved results in 2009. In this challenging market, our golf dues are up almost 10% in comparison to 2008 and our other membership dues (social and dining) are up 5%. Scott brings to the table many ideas and more importantly, ways to incorporate those ideas, to help ensure successful results. I’d also have to add that many of his ideas would never have been considered by myself or our Marketing Committee. Thanks, Scott, for your energy and unique approach to a very challenging matter.”

Rich Ter Haar

PGA Professional

Railside Golf Club

Byron Center, Michigan


“You need to get paid for your writing!”

Susie Gordon

Marketing Consultant



“You’re CONSTANTLY marketing yourself in creative and imaginative ways. Kudos to you.”

Michael A. Cagen, CCIM

Senior Associate

National Multi Housing Group

Marcus & Millichap

99 Monroe Avenue NW

Suite 201

Grand Rapids, MI 49503


“Scott, I just wanted to let you know I really like your online marketing efforts! I follow quite a few info-preneurs and really think you have done a great job of carving out a great niche. Keep up the great work!”
Pete Brand
Mindscape at Hanon McKendry


“Hi Scott.  I’m writing today just to tell you that I think that this PostScript is HILARIOUS. I think that it shows the kind of personality that someone would be comfortable learning from. It is such a nice “marketing” move, that I felt inspired to write and tell you! Hope all is well.”
Pamela Houtteman
Placement/Retention Specialist
Michigan WORKS!
Goodwill Industries of Greater Grand Rapids
1560 Leonard St., NE
Grand Rapids, MI 49505

New Members

Welcome New Members to



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